Search Engine Optimization Bible - Jerri L. Ledford

- An in-depth guide to help you better understand online marketing: influence search engine results to drive traffic (and potential customers, clients, or buyers) to your specific websites; This method of marketing is called Search Engine Optimization (SEO).

- A handy "one stop" guide that provides readers the knowledge to plan successful SEO strategies, with helpful tips, shortcuts, and sidebars (+ way more resources).

- Read interviews with exec's from the top search engine companies, and get advice on creating successful listings with MSN, Google, and Yahoo!.

- Learn how to create a successful SEO plan; research and manage keywords; pay-per-click (PPC) strategies; understanding how to build links; maintain your SEO; and analyze your rate of success.