Google Advertising Tools - Harold Davis

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs by Harold Davis is a fantastic example of a "rags to riches" business model. 

With a straightforward writing style, Harold Davis captures the audience of small businesses and big businesses alike.

When it comes to web advertising and internet marketing, you cannot argue with revenue numbers. Jupiter research estimates that search advertising will be a large share of the market versus display advertisments by 2010. These numbers are mainly attributed to Google, the company that has changed the way people publish content.

This book from O'Reilly takes an in-depth look at the business and technology of making money with content and web advertising.

This easy to read guide will show you the many ways to use Google's advertising services to make things happen. Find helpful background info you'll need to with with Google AdSense, and Google AdWords.

This O'Reilly book provides detailed sections about:

• Turning your website into a profit machine with AdSense
• Learning about AdSense metrics (stats)
• Driving traffic to your site
• Creating search engine optimized websites for organic placement
• Using AdWords to create campaigns, and reports
• Using the AdWords APIs to dynamically manage campaigns

When you've read the entire book, you'll see the big picture easier, with a comprehensive look of how advertising works on the internet and how you can use Google's products to your own advantage.