SEO Articles

Drupal Camp Victoria has come and gone for another year. The level of Drupal understanding appears to be increasing as the presenters chose topics a little more advanced than they did the previous year. A well-rounded group of presenters and attendees provided a nice relaxed atmosphere with a little bit of something for everyone. The burgers were delicious and the sun was shining in beautiful Victoria BC and a great time was had by all that attended.

Ever found yourself asking the questions "how does Google work?" Well now you can find your answer. Portfolio.com has released a great Flash presentation that will allow you to follow the Google process from the initial query to the results page.

Check it out: How Does Google Work?

If you've ever been told by someone that they know of a special secret, like the Google Meta Tag, they are simply lying to your face. There are, however, special meta tags designed for the Googlebot.

Googlebot: noarchive

This tag does not let google display your cached content. If you find this appealing, add the following: <meta name="googlebot" content="noarchive">

Googlebot: noindex

A new open-source Google Sitemap Generator has just been released.  This is useful for non-Drupal websites or if you prefer to generate your own sitemap and Submit it to Google rather than using the XML Sitemap Module for Drupal.

Google Analytics provides a ton of useful information for webmasters.  This information can be used to gauge the success of web strategies.  By having all types of statistics about users and web pages, a webmaster can change, add, or delete content based on the hard data provided.  In the past we have had to guess or use less informative and less organized server statistics.  With Google Analytics providing usable metrics, it is much easier to know what strategies are working and what needs to be improved.

A quick way to build links can be done easily through blogs, social bookmarking, and directories. But how do you do it?

Well, it's not too difficult at all, let's talk about link building through blogs:

Google Webmaster Tools provides a ton of useful data for Webmasters.  In providing an XML Sitemap and submitting it to a Google Webmaster Tools Account a Webmaster can tell Google to crawl the pages included in the sitemap.  This is useful in two ways.  First it sends Google to the site before it would find it's own way there effectively having content indexed in Googles Search Results sooner.  Secondly, it allows Google to review the site from the view of a Search engine, the providing useful information to the Webmaster about the site.

One of the main perks to using the Drupal Content Management System is that it is very SEO friendly to begin with.  Not only are there many Drupal Modules that allow you to Search Engine Optimize your website, but a basic install of Drupal will get you a good head start.  Here is a list of things that make a basic Drupal site Search Engine friendly :