Google Analytics provides a ton of useful information for webmasters. This information can be used to gauge the success of web strategies. By having all types of statistics about users and web pages, a webmaster can change, add, or delete content based on the hard data provided. In the past we have had to guess or use less informative and less organized server statistics. With Google Analytics providing usable metrics, it is much easier to know what strategies are working and what needs to be improved.
